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Brand Assets

Auros Brand Guidelines

Resources for presenting the Auros brand consistently and professionally.

Download Assets

Brand Assets

Everything you need to use our brand consistently and confidently. Get the official logos, icons, and color assets in multiple formats for use in your marketing materials, presentations, and product designs. All assets are provided so you can represent our brand clearly and professionally. Use the links below to download our official brand files. Each asset is available in formats that work across web, print, and product design.

Auros Wordmark

Our wordmark is the primary way our brand appears in text. It should be used consistently across all touchpoints to maintain clarity and recognition. Use the wordmark in its original form only. Do not recreate, redraw, or typeset it manually.

Clear Space

Always maintain clear space around the wordmark to preserve its impact and readability. The minimum clear space is defined by the height of the logo’s letterforms. No text, imagery, or UI elements should enter this space.

Auros Logomark

The wordmark should appear clearly and legibly at all times. Use it on backgrounds that provide sufficient contrast, and ensure it is never visually crowded by other elements. When possible, use the default color version. Monochrome versions may be used when color is not available or appropriate.

Auros Icon

Always maintain clear space around the wordmark to preserve its impact and readability. The minimum clear space is defined by the height of the logo’s letterforms. No text, imagery, or UI elements should enter this space.

Colors

Our color palette defines the visual identity of the brand. This is a shortened version of our color palette for partner use. Use the primary color for key elements and the included supporting colors sparingly to complement it. Always maintain sufficient contrast for readability, avoid unapproved colors or effects, and never let accent colors overpower the primary color. The official color values provided here are approved for digital and print use—always reference them to ensure accuracy and consistency in your materials.

Liquid 900

HEX: #012624
RGB: 1, 38, 36
CMYK: 97, 0, 5, 85
Pantone: 3308 C

Liquid 100

HEX: #EDFFFE
RGB: 237, 255, 254
CMYK: 7, 0, 0, 0
Pantone: 656 C

Black

HEX: #000000
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
Pantone: Black C

White

HEX: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Pantone: White